THE BEST IN PRESTIGE BEAUTY
Must have products from the world’s leading brands.
CURATED JUST FOR YOU.

Beauty’s Most Wanted® gives brands and marketers the opportunity to showcase hero products to Costco’s affluent membership base for a limited time via its in and out programs.

With the ability to touch millions of customers, Beauty’s Most Wanted® encourages brands to drive replenishment to key retail partners.

The Beauty’s Most Wanted® seal appears on every product selected for the program and it indicates best-in-class, prestige beauty.

DISCOVERED. EVALUATED. APPROVED.

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