Must have products from the world's leading brands.

Beauty’s Most Wanted® gives brands and marketers the opportunity to showcase hero products to Costco’s affluent membership base for a limited time via its in and out programs. With the ability to touch millions of customers, Beauty’s Most Wanted® encourages brands to drive replenishment to key retail partners. The Beauty’s Most Wanted® seal appears on every product selected for the program and it indicates best-in-class, prestige beauty.